The NIQUEA.D brand captures the romance and elegance of Hollywood glamour and style and pairs it with a modern aesthetic. As such, the brand offers a wide variety of looks, tailored to meet the needs of a broad base of consumers. It is not a one-dimensional brand, but rather is multifaceted and diverse with styles ranging from fine art, to quirky, with everything in between. The aspiration is to capture the hearts and minds of consumers who value personal connection and who seek out ways to punctuate all kinds of circumstances, events and occasions with meaningful, heartfelt emotion and communication.